Are you a Cultural Creative?

In research focused on American values since the 1980’s, a husband and wife team—scientist and psychologist-- report thirteen years of survey research on more than 100,000 Americans, hundreds of focus groups, and sixty in-depth interviews. Their documented research reveals the emergence of an entire subculture of Americans whom they call the Cultural Creatives.

Cutting across cultural, religious and political lines, a uniquely divergent group has arisen from within the matrix of traditional and modern values. Like an audience in a theater, Cultural Creatives are a coherent subculture. Although unaware of each other, they look in the same direction.

Where are Creatives looking and what do they care about? Who are they, this group, apparently 50 million strong, yet unconscious of each other as a whole people?

(See Related Article in:  Reflections/Cultural Creatives)